Back to the User integrates Web design, navigation and
content considerations with effective branding and marketing
guidelines. By teaching those that create Web sites how to think
like the people who use them, this book enables Web marketers and
developers to create sites that people want to, and can
successfully, use.
The authors offer their readers an approach to engaging target
users in the development process early on and in a meaningful way
so that the very premise of a site is driven by the needs and
desires of its users. The book provides countless examples of
common mistakes that even the best websites make and offers
solutions that are geared to get everyone on a Web development
team, from CEO to programmer, viewing the site from the user's
perspective.
This book is intended for:
Senior management of companies, large and small, who are
about to build or rebuild a Web site
Web designers, developers and information architects
Web marketers and consultants
Advertising agency creatives, planners and account executives
Anyone else in an organization who is involved in creating
Web sites
