More Metaphors - Page 9

Geographical metaphors are almost always bad, except when dealing with geography. Here, we have the virtual fairground and the virtual business center high-rise. On the facing page, we have moved to the third floor of the business center (where the transport companies have their offices).

The navigation system includes links to the second floor and the fourth floor, but try to guess what might be there. These floors host business services and software companies, respectively, but why these firms should be placed closer to transport companies than, say, telecommunications companies (17th floor) is anybody's guess. And moving from software to telecommunications is pure hardship: "walking" up from the fourth floor to the 17th floor. At least the exercise will be good for you.

Metaphors - Page 8
Designing Web Usability
Still More Metaphors - Page 10