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You've submitted to all the search engines. Now what?

November 29, 1999

In an URLier WDVL article (Step Right Up! ), I explained how to do basic promotion for a Web site, including search engine and directory submissions, and how to avoid time-and money-wasting pitfalls. Search engine submissions are an ongoing task, but if you really want to build traffic, you need to do much more.

Exchanging links and content with related sites, participating in mailing lists (or even starting some of your own), obtaining press coverage, and of course advertising both on- and offline, are only a few of the many things you can do to build awareness of your site. The only limits are your imagination and your time.

Contents:

Links, Banner Exchanges and Web Rings
Regular Old Links
Licensing or Exchanging Content
Getting Media Coverage
Mailing Lists
Conclusion

Links, Banner Exchanges and Web Rings


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