Content of Head Tags for Optimising Search Results
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This page explains how to optimise the Head area of your pages,
and generally deals with first principles..
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Select your TITLE with extreme care.
Use meaningful context free
TITLEs.
It is what the web will know your site or page as.
It is worth a lot of effort.
The title should contain your more important keywords.
If someone seeks 'web development tips' and a search engine returns
several pages, one of which is titled Web Development Tips,
then they will visit probably that one first.
Do not add superfluous text to the title.
Use <H1> ... </H1>
near the top of your home page to repeat the title of the page.
Many sites use logos or imagemaps on their page, and offer little or no
text explanation;
but a logo does not mean anything to a search engine.
Consider using the two, a logo and the header.
META Tags
Use
META
'description' and 'keywords' with short
(< 25 words) descriptions and sets of relevant keywords.
Some engines, e.g.
Alta Vista
and
Infoseek Guide, make use of the
META
tag in addition to analyzing the text of your web pages.
Description
Some, but not all, search engines will display anything you put in a
<META NAME=description CONTENT="put your description here">
element,
so you should have such an element with a concise, accurate and usable
description.
Keywords
Some, but again not all, search engines will give special
priority to keywords contained in a
<META NAME=keywords CONTENT="keyword, another keyword, ...">
element;
most of them, though, will penalize your
site if you repeat the same keyword multiple times, so use a carefully
chosen set of keywords and don't cheat.
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