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The Logo Creator 2.0

November 16, 2001

There are a lot of good graphic software programs on the market, but it's always fun to locate one that catches you by surprise. The Logo Creator 2.0 is one of those that caught me off guard — it looks simple, but beneath that exterior is a solid workhorse.



Unlike a lot of software that tries to do too many things, there is no mystery about TLC's purpose: create great looking logos for the monitor or print and, if you size them larger, make great looking splash screens and graphics for the monitor or print. Make no mistake: it does all those things quite well.

At left is an example of a logo that was created in two different sizes. Note that the quality remains excellent, either large or small.

TLC itself is a free download for either Windows or Macs, but it comes with only two logos. Users can import their own graphics to use with the program. However, if users wish to have professionally designed logos, they can order modules to work with the program. Those graphics are eye catching to say the least.

The "Corporate" module seen here, which includes 25 logos, is $79.95, and it is a 10.5 MB download by itself. That doesn't mean you only get 25 logos, however, as the possible modifications are numerous and can result in a huge number of possibilities.

Marc Sylvester of Laughingbird Products, says that he and co- creator Lisa Mullennix plan to make at least six modules, providing an eventual total of 150 basic, modifiable logos to go with the program. Among those modules on the drawing board are another corporate edition, a cartoon edition, and an e-book cover creator edition.

Each element of the logos included in the modules can be altered for color, scale, and many other choices, including drop shadows, adding lines running through the graphics, rotation, 3D highlight, fades, blurs, and snow. Users can also eliminate the colors if they wish to have grayscale graphics. Another 10 effects can be applied as the user begins the exporting process.

Logos can be exported in 12 formats, including .JPG and, as shown above, transparent .GIFs. For those with a need to have those graphics in print, such as for business cards or stationary, the program allows exports to a higher resolution (300 DPI).

Graphics can also be saved in the program's native .TLC format for later modification.

TLC comes with 40 installed fonts, but the program will also use the fonts on your system or ones downloaded from the Internet.

To make a logo, the user starts the program and is greeted by a nice looking interface showing a page with thumbnails of potential templates of the 25 logos that come with that module. Users then move forward until they find one they like, click on it and it opens into the main work screen.

When the logo is opened, a series of buttons opens on the left side of the screen, and that is where the customization begins.

Any element that the user wishes to eliminate can simply be dragged off the screen — out of sight, out of logo.

TLC is a great little program that is easy to use. It does have a help file to answer any questions that may come up, but most experienced users can start creating logos in minutes without any help.


What is it called again? The Logo Creator 2.0
Where can I get it? http://www.thelogocreator.com
How much does it cost? The Logo Creator is free and comes with two logos; the Corporate Module is $79.95.
How big is the download? The Logo Creator is 8.48 MB; the Corporate Module is 10.5 MB.
Do I recommend it? If it only allowed users to use the elements it provides, I would recommend it for those who may not be graphics professionals. Designed as it is, I recommend it for anyone who has to create logos because of its ease of use and its ability to work with imported graphics. It's a real time-saver for the pros, too.



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